Smokeye Hill

Whiskey is a crowded space, and it’s easy to get lost in all the predictable tropes. For Smokeye Hill, the goal was to elevate the brand without losing its soul. We updated the identity to feel more modern and expressive, making sure its bold character was front and center rather than hidden behind old-school "back bar" aesthetics.

The heart of the project is the new website. We anchored the design with immersive 3D scenes (and some fresh renders that change with the seasons), while keeping it grounded with hand-drawn illustrations and photo shoots. It’s a clean, compelling way to tell their story and make the digital experience feel as premium as the spirit itself.