The North Face - 50 Years of Parkas
We were thrilled to partner with The North Face in developing a campaign to commemorate the 50th anniversary of their iconic parka. This parka is not just a brilliant piece of technical gear for extreme conditions, it’s also a cultural symbol that has resonated with the masses. Our team crafted a comprehensive design system that included a dynamic motion package and an exclusive, limited-edition zine. This system enabled us to integrate campaign photography and written interviews with the incredible Conrad Anker, Jimmy Chin, Quannah Chasinghorse, and Danie Sierra.
Zip up. We have a lot we’re excited to share.
![Vintage North Face logo](https://cdn.sanity.io/images/31heufl5/production/09221332fb74d0187842f09b4328ba81cac9ebfb-6038x4548.jpg?w=3400&h=2561&q=95&fit=max&auto=format&width=3400)
The Research:
Vintage The North Face Catalogs and Publications became the starting point for our inspiration.
![Quannah Chasinghorse Zine Spread](https://cdn.sanity.io/images/31heufl5/production/eb89024b8a5650e74f99d288df5c8b56eb8cbbe3-2862x1883.jpg?w=3400&h=2237&q=95&fit=max&auto=format&width=3400)
![Quannah Chasinghorse Photo](https://cdn.sanity.io/images/31heufl5/production/140883ac7c29f191e5c8a8d7df2d6834d00f17ab-2862x1883.jpg?w=3400&h=2237&q=95&fit=max&auto=format&width=3400)
![Conrad Anker Photo](https://cdn.sanity.io/images/31heufl5/production/c590bec02aaab16241058496c6d077663694c490-2862x1883.jpg?w=3400&h=2237&q=95&fit=max&auto=format&width=3400)
![Conrad Anker Zine Spread](https://cdn.sanity.io/images/31heufl5/production/6c8f4ebae0c7213079742e5c66d73de52c3a6003-2862x1883.jpg?w=3400&h=2237&q=95&fit=max&auto=format&width=3400)
![Jimmy Chin zine spread](https://cdn.sanity.io/images/31heufl5/production/cb0cf665ff2a114ed37fa49ecef65c3a6e65fb3f-3816x2498.jpg?rect=1,0,3815,2498&w=3400&h=2226&q=95&fit=max&auto=format&width=3400)
![Photo of Jimmy Chin](https://cdn.sanity.io/images/31heufl5/production/ffbc820e1b8775077d85af9f889e4570909a18a5-3816x2496.jpg?w=3400&h=2224&q=95&fit=max&auto=format&width=3400)
![Danie Sierra photo](https://cdn.sanity.io/images/31heufl5/production/4c1a3266ab548b2e53291fcb088e40eeb6ff4b4c-3816x2500.jpg?rect=0,1,3816,2499&w=3400&h=2227&q=95&fit=max&auto=format&width=3400)
![Danie Sierra zine spread](https://cdn.sanity.io/images/31heufl5/production/c0523f3070eba71cd8a09026ecb616293352f04e-3816x2510.jpg?w=3400&h=2236&q=95&fit=max&auto=format&width=3400)
![North Face photography](https://cdn.sanity.io/images/31heufl5/production/72bc2289411ea1f5371fbc964c5b4850eb5f2e56-5772x13002.jpg?w=3400&h=7659&q=95&fit=max&auto=format&width=3400)
![Collage of North Face photos](https://cdn.sanity.io/images/31heufl5/production/717333ace6a789dbd96cc8989ac15e355df9d54a-8048x6395.jpg?rect=1,0,8047,6395&w=3400&h=2702&q=95&fit=max&auto=format&width=3400)
![The North Face printed zine cover](https://cdn.sanity.io/images/31heufl5/production/5f014aeef8ab7348796b7e5815b4090adad1ad64-7696x5132.jpg?rect=0,1,7696,5131&w=3400&h=2267&q=95&fit=max&auto=format&width=3400)
![The North Face printed zine interior](https://cdn.sanity.io/images/31heufl5/production/a9247bea952071657189acef28c1b1affbbe1871-3816x4771.jpg?rect=0,1,3816,4770&w=3400&h=4250&q=95&fit=max&auto=format&width=3400)
![The North Face printed zine interior](https://cdn.sanity.io/images/31heufl5/production/2fac3bb981a4a10447032f1000813341b6f8a911-3816x4771.jpg?rect=0,1,3816,4770&w=3400&h=4250&q=95&fit=max&auto=format&width=3400)
![North Face Zine macro photo](https://cdn.sanity.io/images/31heufl5/production/17664e961331c3d067e986d1ca66e5819aa27b09-5772x3223.jpg?rect=1,0,5771,3223&w=3400&h=1899&q=95&fit=max&auto=format&width=3400)
![Vintage North Face Logo on sleeve](https://cdn.sanity.io/images/31heufl5/production/89cc8b3a165e2fb5a8b311848c52898d46610948-2862x3578.jpg?w=3400&h=4250&q=95&fit=max&auto=format&width=3400)
![North Face Zine on streets of NY](https://cdn.sanity.io/images/31heufl5/production/25497f8476a41fa159760957299f8b5a5f14a9ed-2879x3564.jpg?rect=15,0,2851,3564&w=3400&h=4250&q=95&fit=max&auto=format&width=3400)
![North Face zine](https://cdn.sanity.io/images/31heufl5/production/0bc0875d383f661086862434d06e3a1044c9aac0-5760x5724.jpg?w=3400&h=3379&q=95&fit=max&auto=format&width=3400)