Hovr

Hovr is a no-code tool that brings websites to life with interactive previews—letting users explore destinations, amenities, and experiences by hovering over text, images or website elements. By overlaying interactive photos and videos, Hovr transforms static pages into dynamic moments of discovery. It’s especially valuable for travel, hospitality, and lifestyle brands looking to showcase their offerings in a more engaging way.

When Hovr came to us for a brand refresh, we knew the identity needed to reflect the layered, intuitive nature of their product. And because the interaction is simple on the surface—but not always easy to explain—we focused on finding a clear, succinct way to communicate both the company and the product.

The design system is playful and always in motion, making it easy for hotels, restaurants, and other experiences to present their content in a simple, engaging way. Along the way, we also introduced Nimbus—Hovr’s new bird mascot. Birds hover, travel, and see the bigger picture, making Nimbus a fitting symbol for the brand’s spirit and functionality.